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Brand partnership / Influence
HBO Max
The Challenge
Shatter the myth that women’s cycling is somehow less thrilling than men’s and get more people watching the Tour de France Femmes on HBO Max.
The Extra Decibel
We teamed up with the hottest cycling studio to turn the Tour’s most iconic stages into high-intensity rides, giving fans a first taste of just how brutal, brilliant and spectacular the women’s race really is.
Decibels generated:
Influencers | Views |
|---|---|
6 | 2.5M |
Engagement | Viewers for the tour |
23K | 25.7M |