The Challenge

Cinema can still feel like a closed club. But for Gen Z, movie interest is increasingly born on TikTok where a clip, a trend, or a creator can make a film feel instantly worth watching.

The Extra Decibel

We translated Universal’s entire catalog and upcoming releases into the language of memes, trends and TikTok culture. A way to make every title feel instantly accessible, scroll-native, and ready to be rediscovered.